In contrary to popular belief, beer actually combines better with food than wine.
Three settings, one table
The visual centerpiece of the campaign was one long table. Built on set to join three unique settings together. Hugo literally took viewers from the bar, to the kitchen counter, to the dinner table. Enjoying a glass of Leffe in every location.
For all the settings we also created online recipe videos. And prime time branded TV content. Making the cookbook a powerful sales driver in supermarkets and e-commerce. And Leffe a specialty beer that fits on every table.