Raicers
- Project
- Brand identityVideogame
- Client
- Futureverse
Raicers is an AI racing game where players don’t actually drive, but let their strategies play out by combining their kart specs, AI brain skills and the features of a terrain.
The whole brand language is round and low-poly, from the characters and environments to the fonts and game interfaces.
The graphic language takes inspiration from racing and F1 imagery, but with a friendly twist.
The logo was inspired by the shapes of the racing tracks, using chunky lines and fixed angles for a sporty yet friendly vibe.
The challenge was to turn machine learning into a game that felt fun, easy to play, and exciting.
The UI condenses complex karts and AI brains attributes into simple visual graphics.
After picking their combinations, the players watched their AI’s drive for the win, while gaining insight for future races.
Each terrain circuit has different challenges and terrain that will give an edge to different traits.
The brand and strategy were built from the ground up, then distilled into clear guidelines that guided asset creation and marketing.
Mebsa
Mebsa
Art Direction & Web Design