Topfloor

A learning platform for ambitious small and medium businesses, with a premium brand identity based on their core knowledge pillars.

The client had an existing content base and users that they were serving to, but lacked a proper platform to grow and deliver from.

Through brand workshops and user interviews, we defined the brand from the ground up: from its name and identity to the user experience.

We defined the brand colours from their main knowledge pillars, and created a colour code throughout the experience.

The journey starts with a key value feature: a review tool that assesses their business and provides a tailored report.

The barrier to entry was lowered by offering the initial report and selected content for free.

Companies received a personalised dashboard with relevant content, while employees could access content tailored to their needs.

Black and white photography was key to the brand language, adding a sense of seriousness and balancing the bright colour palette.

The result was a premium brand and user experience that supported international expansion while maintaining a consistent global identity.

We developed comprehensive brand, film and motion guidelines that enabled international teams to create consistent, on-brand content.

University of Auckland

Tō Mātou Rerenga

UX & Product Design