Leffe
- Project
- Art Direction
- Agency
- Isobar Amsterdam
- Client
- Leffe
Beer pairs better with food than wine. That was the insight.
As Art Director at Isobar Amsterdam, I developed the concept with a copywriter and art directed a TV-standard hero film — one long table, three settings, from the bar to the dinner table.
Beer as an ingredient — measured in by the bottle, then slow-cooked into the dish.
Altijd welkom — the film moved from the bar to the kitchen to the dinner table.
A full campaign, built around one scene.
A challenger idea delivered across film, cookbook, print and social — driving sales of a celebrity-chef cookbook bundled with Leffe six-packs.
Warner Bros
Readyverse
Gaming Innovation