Readyverse

Project Type
BrandProduct
Client
Readyverse
Partners
Warner BrosReady Player One

Inspired by Warner Bros. film Ready Player One, The Readyverse is a game platform connecting players and assets across experiences.

Portals are the connectors between worlds in The Readyverse.

Inspired by the movie, the whole aesthetic blended futuristic-looking interfaces with retro videogame nostalgia.

A Readyverse player card and avatar key art

Holographic textures and materials combined with retro playful icons.

The platform allowed players to create their own base and travel within experiences.

A Readyverse world shown on a Studio Display
A Readyverse Game Over screen

Players could generate and compete with their own AI creations in a multiplayer experience.

First of its kind to feature in-game AI generation for avatars and game objects.

The Readyverse radial action wheel
Readyverse gameplay shown on a MacBook Pro

The platform launched to its first wave of players, generating significant press coverage as one of the most ambitious open metaverse projects announced that year.

The Readyverse marketing site shown on a Studio Display
A Readyverse character stepping through a portal

The platform launched to its first wave of players, generating significant press coverage as one of the most ambitious open metaverse projects announced that year.

The brand guidelines covered art direction principles as well as game UI and marketing.

The Readyverse brand system: type, colour palette, grids, cards and icons
Readyverse characters on a neon Shibuya street beneath a Readyverse billboard
A player approaching a glowing portal ring inside Aech's garage
Sunlit industrial warehouse interior in the Readyverse
Parzival and Artemis, the Readyverse hero characters, in red jackets
Readyverse characters gathered around a retro arcade cabinet
The Readyverse hero group shot: characters and a kart inside a garage
Topfloor

Dentsu New Zealand

Topfloor

Brand & Product Design

Coffee?

Available for projects and fractional