Readyverse

Project Type
BrandProduct
Client
Readyverse
Partners
Warner BrosReady Player One

Inspired by Warner Bros. film Ready Player One, The Readyverse is a game platform connecting players and assets across experiences.

Portals are the connectors between worlds in The Readyverse.

Inspired by the movie, the whole aesthetic blended futuristic-looking interfaces with retro videogame nostalgia.

Holographic textures and materials combined with retro playful icons.

The platform allowed players to create their own base and travel within experiences.

A Readyverse in-game question task shown on a laptop

Players could generate and compete with their own AI creations in a multiplayer experience.

The platform launched to its first wave of players, generating significant press coverage as one of the most ambitious open metaverse projects announced that year.

The Readyverse marketing site shown on a Studio Display
The Readyverse season rewards screen, The Box, on a MacBook Air

The brand guidelines covered art direction principles as well as game UI and marketing.

The Readyverse brand system: type, colour palette, grids, cards and icons
A warm-lit curved lounge interior in the Readyverse
A bunny-eared Readyverse character walking through a bright room
Two Readyverse characters and a Shiba dog on a neon Shibuya street
A Readyverse character before a glowing blue portal ring
A pink-haired character playing a lit arcade cabinet
A Readyverse character in a sunlit industrial hall with tall windows
A Readyverse character crossing a wooden bridge in a sunlit forest
A Readyverse character standing in a dim garage interior
The Readyverse hero group shot: characters and a kart inside a garage
Topfloor

Dentsu New Zealand

Topfloor

Brand & Product Design

Vibecoded by Martí &