The Digital Aging Cellar

Project Type
Digital Product
Client
Hertog Jan
Deliverables
Art Direction

A six-year digital platform built into every bottle. Register your Grand Prestige, store it at home, and unlock a new masterclass chapter each year as the beer ages.

Masterbrewer Gerard at a cellar table with Grand Prestige bottles

Masterbrewer Gerard comes every year with an update for your beer.

Gold & Silver at Cannes Lions. Gold at Eurobest, Spinawards and Epica. Over 30,000 bottles registered, 100K+ collective years of waiting, and 30,000 square metres of home storage dedicated to a single beer.

Two Grand Prestige bottles, one freshly aged, on a cellar table
The My Bottles screen showing a bottle's aging timeline from 2013 to 2019
Grand Prestige bottles aging on the Hertog Jan cellar racks

Hertog Jan grew market share from 13.6% to 19.4% — surpassing Heineken to become the best-selling beer in the Netherlands.

The campaign's awards: Cannes Lions, Eurobest, Spinawards, Epica and ADCN
Raicers

Futureverse

Raicers

Brand & Game UI

Coffee?

Available for projects and fractional